Types of Social Posts
Last week we began to explore best practices for taking action & promoting your business on social media.
Part of that was starting to consider that we need to do a mixture of posts. Not all sales based & not all tips.
This week I wanted to take you through the types of posts you should be sharing on social media & how to choose the best mix for you.
(The brilliant thing about the list I will be sharing with you, is that you can use it everywhere from facebook to twitter).
4. Behind the scenes
5. Involvement posts
Within each of the above categories, there are a number of types of posts. After all every single one of our businesses is different. Let's look at each category now and some examples:
1. Content Posts
For this type of post you demonstrate your skills, knowledge & give value to your audience. You can share things such as:
Some examples of these posts can be found below:
2. Sales Posts
For this type of post you will share things that are related to any products, services or offers. Some types of sales posts are:
The trick with sales posts is to make sure that you always include a link or call to action to make sure your audience can take action.
3. Inspirational Posts
For this type of post you are trying to inspire your audience. Examples of inspirational posts are:
Inspirational posts can be from third parties.
4. Behind the Scenes Posts
For this category of posts the key is to show what makes you and your business from your competitors. You may offer exactly the same products or service as your competitor but you are the reason people will choose you over someone else.
Nowadays your audience wants to see the human side of business as this is what they relate too. And remember people buy from people they like. Share things to give them a reason to like or love you.
Examples of behind the scene posts include:
Behind the scenes posts can make everyone feel awkward, especially if you are an introvert or private person like me.
Remember you are in control.
If you don't want to show your kids, or have private things that you don't want to share- simply don't.
Go with your instincts and share what you are comfortable with.
Here are some of my behind the scenes posts:
5. Involvement Posts
For this category of posts you will be sharing things that interest your audience and encourage them to interact. Remember social media is social. Examples of involvement posts include:
What should I choose?
Now you understand the types of social posts that you can put out there, you now have to choose the best mix of posts for you.
There is no magic formula.
Every single one of our businesses are different. Each of us will find some posts better than others.
To begin with choose one type of post from each of the below categories & then choose an additional one or two types of posts.
You can select the ones that jump out at you, or see what works well for your competitors.
For 1 month use this combination of posts & test them. See what works well, what you feel comfortable using and what doesn't work so well. Replace or swap the posts you need too.
Once you have 5/6 types of posts that work well, you can always add more in and experiment with other types.
I have known businesses who have just focused on sharing inspirational quotes and succeeded.
(And remember to make sure that you share 1 selling related post in every 4 posts you publish)
I hope this has helped you understand a little more about creating a winning combination of posts for your social media profiles.
I would love to know what works well for you?
Remember using the right combination will help you promote your business. But to make marketing really work for you, you must have the complete marketing magic not just promotion. More on this next week.
Get the basics right before you do anything else!
We can work so hard on building our businesses, but one of the things we must get right are the basics of social media.
On Monday in my group I did a video covering how to get the basics right for social media. And I wanted to share the tips with you here.
1. Be in the right place
There are so many platforms to choose from and it is vital to choose the right social media platform. So how do you do this?
2. Set it up well
There is no point in being on social media if your profile is not filled out correctly. Make sure your bio or about me section tells your followers:
Social media platforms regularly change so try and check this every month.
3. Social media is not marketing
Promotion is one part of marketing.
Social Media is one form of promotion.
As social media is one form of promotion, you need to combine it with other forms of promotion, such as email marketing, networking, exhibitions, leaflets and advertising etc.
You can grow a business with just social media, but it will be a lot harder to do.
The businesses who utilise social media in the best way possible are the ones who combine it with other promotional methods.
4. Remember your overall goals
You need to set marketing goals regularly (for more information on this have a look at my DIY marketing planning package). To achieve your goals you need to make sure all of your promotional methods contribute towards these goals. If you want to attract more people to your website, make sure your social posts direct people to your blogs.
If you want to attract customers, include sales posts on your social media page.
5. Plan & Schedule
A few weeks ago, life got a little hectic. As a result I missed a few days of posting. This would not have happened if I had scheduled my posts in advance! It had a negative impact on my business as it meant people were not hearing from me.
Now there are lots of ways to plan your social media, from the old school spreadsheet (which I use) to specialist programs. It doesn't matter how you plan, it just matters that you plan.
Depending on the platform that you are using, you may be able to schedule your posts in advance, which can definitely help when life gets a bit crazy!
6.It's social media NOT selling media
The idea behind social media is to create links with people and a community. Your posts should encourage interaction and engagement, from asking questions to commenting on what others are saying. All of this will help build a community and increase engagement. In other words it will make people love your brand and also spread the word. A great way to do this is to also show insights into your personal life.
7. Don't overpromote.
Do you know one of the easiest ways to loose followers is to just sell? People do not want to see sales post, after sales post. They see this everywhere and social media is a place to switch off from this. Now I don't mean don't ever sell. But keep your selling posts to every 1 in 4. The best businesses use a mixture of posts for social media (more about this next week!)
8. Value, value, value.
We are using social media to promote our businesses. If we are in the early stages of building a business (or we have been in business a while) we need to prove what we can do. Your audience probably doesn't know you from the women in the street, so why would they buy from you? They buy because you give them value and they like you. So make sure you are always giving value in your social media.
9. Visual is king.
Whatever platform you use on social media, visual is king. Always include images (or videos if you can) as visual posts will be seen a lot more than plain text posts.
Now if you follow these 9 steps you will have the basic foundations of your social media sorted. It will mean that the hours you spend online will be worthwhile and you won't feel frustrated with the lack of likes and sales. As with anything social media is NOT a quick fix. Instead it takes time and energy but when used well and with the right mixture of other things it can help you grow your business.
As always if you need help planning your social media, get in touch or why not check out my Skyrocket Your Social Media workbook. If you want to understand all of the elements of marketing check out my Attracting Customers Bootcamp.
If you have any additional hints or tips please share them below.
Lots of love
Top Marketing Tips during Covid-19
How are you doing right now? I mean really how are you doing?
Let's face it, things are scary and a little worrying right now. One of the biggest problems I hear on daily basis is knowing whether you should market your business.
The simple answer: Yes!
The long answer: Yes but be careful not to cause much damage.
Right now economies are all over the place, and as small business owners we can support the economy by continuing to sell and promote our business.
We can also help our customers by offering them solutions in the forms of our product or service.
However it is vital we do this in the right way.
Here are my top tips for promoting your business right now:
1. Don't cash in on the crisis.
Using phrases like 'Hot Covid-19 offers' and 'Coronavirus sale' will not benefit your business now or later on. So please do not be tempted to use this. Make sure in everything you do & say you don't add to the panic.
2. Keep customers informed.
Right now we have control over very few things, but by remaining open and honest with your customers they will have control over how they work with you. So please stay visible and convey the right information.
3. Tact is key.
Now is not the time to be bragging to everyone on social media how much you have earnt. Now is the time to be circumspect with what you say to who. Yes if you are speaking to a client share your success, but don't shout it out to everyone. I wouldn't want to follow someone who is telling my they are earning hundreds of thousands if I am on furlough and worried about feeding my family.
4. Be careful with words and images.
We don't want to see lots of happy crowds of people or bustling festivals all of the time. It just makes us feel more alone. By all mean share some images like this if they are relevant to your copy, but be aware of your customers feelings. Similarly be careful with phrases like 'get in touch' and 'buy now'. We are constantly told to stay away from people, so don't tell your audience the opposite.
5. Focus on your benefits.
Make sure you focus on the benefits you bring to customers. Now is the time to be telling people exactly the amazing changes you bring to their lives. Don't forget to mention what you do virtually too. The key now is to support the situation your customers are in right now.
6. Behind the scenes is so important.
Share what you are doing at home, share the top tips on video conferences, or working remotely. Share what will help your customers survive this time.
7. Educate, entertain and inform.
If your customers at home being them inspiration, and provide them with entertainment. Write blogs, create videos, give them knowledge. They will remember the companies who make this time a lot easier.
8. Be you
We need human interaction now, so being human is vital. If you have a bad day, talk about it But remember point 9.
9. Optimism is key.
Even after this ends and life returns to normal we need to stay optimistic and positive as companies. Work out your next marketing strategies and how you will convey positive messages. The future looks a little bleak, make sure you are shining a light. No matter how small.
Please, remember to keep going and keep promoting. To survive we need to do this and we can all keep visible whilst this is going on. I would love to hear if you have any more hints or tips for marketing at the moment.
If you are looking for a clear guide on how to market your business, or want to put in a plan for the next few weeks, why not book a Virtual Focus Hour where we can get an action plan ready and started.
In the meantime I would love to hear how you are promoting right now?
Take care and stay safe
Whether you are just starting up, short of cash or need a quick blast of income, sometimes you need a way to market your business on a shoestring budget.
Here are 10 ways you can market your business on a shoestring budget:
This can be online or offline, but go and connect with. Don't use the internet as something you just post to, use it to interact and forge some genuine connections with businesses who may then recommend me.
2. Create a freebie
This is one of my favourite ways to market a business. Create a quick infographic or freebie and put it online. Make sure it helps your ideal clients with the problem they are facing now. Share it to groups, send it to customers. Just get it out there. If you are looking for a way to create a freebie try Canva. I love using Canva so much and it's free.
3. Build an audience
Once you have a freebie use it to build an audience. Let people have access to your freebie if they give you their email address, or join your facebook group. Emails are my favourite way of building relationships and they are so vital because they are more likely to be seen.
4. Do a talk
Get on a facebook group or attend a networking event and do a talk on what you know. Don't forget to tell them about your services too.
5. Ask for reviews and recommendations
Contact your last customers and ask them if they will leave you a review, or take part in a recommendation scheme. Try and utilise word of mouth marketing.
6. Offer a discount
OK so this isn't really free, but offer a discount voucher to your audience to help boost your sales in the short term
7. Hold a competition
This is one of my favourite ways to create a buzz. Hold a competition to get lots of engagement.
These are some of my favourite ways to market on a shoestring budget. If you have another method share it below.
I love giving out information and helping small businesses grow into incredibly amazing ones.
Too help small businesses grow I give out free weekly tips in my Marketing Monday videos. Every week I talk about a new tool, technique or I just share marketing advice. Completely free.
It is so simple to get this information, not only do I share it on facebook, I have a Youtube channel where you can find the videos at any time.
Simply click here to access the channel.
Some of the most popular videos include:
How to use Facebook Lives
Who influences your customers buying decision
An introduction to marketing
An introduction to email marketing
Now if you want notifications of every time a new video is launched, simply sign up to my email list below and you will get information straight into your inbox.
I would love to know how you have found the videos and whether they have helped you grow your business?
Love Carrie xx
Who here is fed up of the noise on facebook and social media?
In the last 3 days I have counted over 100 ads for one course to help you grow your business. How I wish there was a way I could switch off the ads.
This got me thinking about using social media for what it is really meant for- being social. And I decided I wanted to help a group of female business owners with big dreams by not only providing marketing hints and tips (which I do on my page). I also wanted to provide a safe space for ranting, or for the days where you just don't feel it.
So I have created Marketing for Female Entrepreneurs
So why should you choose this free facebook group? Here are 5 reasons;
1. We need support.
No man or woman is an island and we are not programmed that way. So this provides a community and support for you to grow your dream business.
2. Your friends may not get it.
If your friends are not on the crazy entrepreneurial rollercoaster this is a place to make friends who are.
3. We are really nice!
We are all in the same boat and we don't let nasty people in the group.
4. You can get advice from other business owners.
Struggling to find the right wording? Tired because you have had no sleep? Find advice from others.
5. Free advice 24/7.
Ask me anything at any time.
So if you are ready to come and join, simply click here:
We can't wait to have you with us!
To all the entrepreneurial addicted Mums and Dads out there...
Sometimes I feel as though I am living two lives, one as a successful businesswomen and one as a Mum and wife. Daily I wake up feeling as though these lives are fighting one another. It's hard.
Now I know I am not alone in this. Hourly I see many Mumpreneurs or Mums in Business who know this struggle is real.
From the other side, I know as a daughter this struggle is real. My parents owned their own business and Dad married 3 times ( I came from the third marriage) and to be honest my early memories are off Mum and Dad talking business around the table, peppered with his trips abroad. I know this struggle is not a new one.
And it's amazing that we can be Mums (or Dads) and hold down jobs, or build the business of our dreams. However as humans we cannot give 100% to everything all of the time.
So today I wanted to share with you some tips that have made my life as a Mum in Business or Mumpreneur easier:
1. Family is first. No matter the client or the urgency if I am needed by my family they have to come first. Loosing Dad last year showed me we have one life only. They will be around a lot longer than business or my clients. Please note this does not mean I ignore clients, it just means it may take a little while longer to get the right answer.
2. There is work time and there is family time. I schedule at least 1/2 hours daily for growing my business, and I am often found working at 10pm doing the extra things I need to do..
3. Prioritise. I love lists, I have lists everywhere. These keep me going. I list everything I need to do, and every night highlight the must do's for tomorrow.
4. Top three. I have a secret- I can't time block. My life does not fit into neat 30 minute slots. But what I can do is have a must do list of three things to do daily.
5. Limit time on social media. I am still doing this but when my family are there, there is no facebook, Instagram or Linkedin.
6. Off time. My husband doesn't think I know what off time is, and yes sometimes I lie in bed with a thousand thoughts going through my head. But I make sure I spend time with friends and family every week.
7. Remember your why. My Mum said to me a few days ago- there is no point having a succesful business but no family to go home too. And for me this is true. Success to me is helping businesses grow and giving my family the life we want. Therefore I need the family to be there, and sometimes work has to be put to one side. Work out your goals and what success means to you.
8. Embrace the fact you can't do it all. So what if the washing gets left, or the gym is ignored for another week. I would rather spend the time with my family and Robert and then use the other time to grow the business.
I recently read you want your business to support you, and not you to support your business. And I think all of us with entrepreneur addiction need a reminder time and time again.
What are your tips for managing the you vs the entrepreneur in you?
Love Carrie xx
Marketing for Small Business
I remember when I first started out in business. The concept of marketing seemed this overwhelming task which was only relevant to big businesses.
I then spent some time looking into marketing and went on to train in marketing. When I first started the course, we had to tell the college what business we worked for. And at first the lecturer seemed doubtful that the course would be applicable to a small business.
Wasn't she wrong.
After the very first week I had skills and techniques that I could take away and implement. I saw the results immediately.
So this week I wanted to tell you the basics of marketing to help you make the most of marketing your small business. This weeks video can be found here.
Marketing is soo relevant to small businesses.
Marketing is about so much more than just promotion.
Marketing is about:
I have explained all of these in the latest video which can be found below:
And every week I will look a little bit deeper into marketing.
But if you need somewhere to begin simply ask yourself:
1. What do your customers need?
2. What benefits do your products or services bring?
3. What price do you need to sell at to meet your needs and your customers?
4. How can you tell them about your products or services?
5. How can you offer an amazing customer experience?
I would love to know how you answer the questions, and to find out how you use marketing in your small business?
Find out more...
Today I received a super amazing email. It told me that my podcast with the incredible Carrie Green from the Female Entrepreneurs Association was now live!
You can find it right here.
Now Carrie has inspired me from the moment that I started my bridal boutique, to get out there and make your business work. She was my very first, and most inspiring mentor.
Around May last year she was looking for guests on her podcast and I thought I would give it a go. She asked for a video- something I hated doing at the time.
In September I received an email saying she would like to feature me. Cue happy dance!
I then hadn't heard anything. Imposter syndrome seriously kicked in! My immediate thoughts was that she had found someone better, more qualified than me.
I then had an email in January, the podcast was booked for the following week. (It turned out to be a video interview so I quickly went out and bought some clothes that looked good on camera!)
I did the interview and enjoyed every second. Trust me, if you are looking for a mentor please have a look at the FEA and Carrie.
Today I saw the email- the podcast had landed. And I am delighted to share it with you right here.
I hope you enjoy, and remember apply for every opportunity. Who knows where it will get you.
How to stop feeling overwhelmed in business
Do you own your own business yet sometimes wake up feeling a little confused and frustrated?
Or maybe you feel like you are running from A to B to C and those big plans are being put on hold because you don't have time to start the work on your business?
Or maybe you just spend hours on social media looking for clients, and the next thing you know you have wasted a day.
Welcome to feeling overwhelm. Now overwhelm is a nasty little creature as it can do all kinds of things to your mindset. Today I want to share with you some tips to send overwhelm packing.
There are some things to remember when you feel overwhelmed:
1. It is common to feel overwhelmed, it does not mean you are a failure or you should give up.
2. There are some simple steps you can take to overcome feeling overwhelmed. Let's explore these now.
As always there is a video on how to overcome overwhelm, and this weeks video can be found here: https://www.youtube.com/watch?v=lbthlc7XMeo&t=2s
1. Take a day off.
Rest, recharge and recuperate. Have a day off work- I know this can be so difficult when you are building your empire, but trust me your business will not fail if you take one day out. Do something that makes you happy.
Write out your why. Write down anywhere your big why- why are you in business? What amazing changes will you bring to other people's lives? What changes will you bring to yours?
Create some clear goals for yourself. Look at what you really want to achieve this year. Write it down. That is what you need to focus on. Every other should or could do that pops into your head- tuck it away until you have hit this years goals first.
List the actions you need to take to reach those goals- this is your focus for the next few months.
5. Time block.
I know as a business owner, or a business owner Mum time blocking can be difficult to do. You may get unexpected client queries or bookings that through you off. If you can create a timeblock like below great:
8am- Write blog post
9am- Write new emails
10am- Record new videos
11am- Check and respond to emails
12.45pm- Work on client work
If this is not something you can do and I am definitely in this group of people, simply list 3 things you want to achieve each day and focus on those. This is what my week looks like:
6. Market Daily
Do one thing everyday to promote your business. Whether this is respond to a query, post on social media or draft a leaflet. Make sure everyday you do one activity a day.
As you can see there are some really simple steps to take you from overwhelm into complete control and set for success. I would love to know if you ever feel overwhelmed or what has worked for you? Please leave a comment below if there are any tips or hints you can share.