Why planning your content is essential

Has it happened to you?
As a marketing pro I know that you need to have your content set up at least one week in advance (well a month in advance in an ideal world). At first this may seem like a huge exercise that takes ages. But actually it doesn't have to - more on this later.

This week has shown me exactly why pre planning content is a non negotiable.

Is it really?

Well the week started as normal, a little hectic but it always is.

Then on Tuesday my husband started coughing so he took a Covid test- negative.
The following morning my phone didn't stop- texts from nurseries, places of work and the Covid app. I followed my instincts and we all tested.

We all came back positive. 

Suddenly a normal working week turned into a circus, everything that wasn't essential went out of the window (my washing basket is the size of Mount Etna!). Our week revolved around childcare; entertainment - Covid doesn't reduce any of a 4 year old boys energy; and the must do jobs.

Luckily my content was planned so that was one thing I didn't have to worry about.

It also meant I was showing up even whilst wrestling a baby, 4 year old and husband.

As my content was keeping me visible I have still been receiving sales & enquiries.

But it's complicated...
Listen I know the thought of planning content is overwhelming. But it is easy to do.
To plan your content ask yourself:
What do my clients ask me?
What are the benefits of my best sellers?
Why should they choose me?

Straight away you have three themes. Now break these into different topics, and

• Write a blog on each topic (or 2 if you can manage it)
• Lift phrases, tips and suggestions for your posts.

Using this system you can actually create 3 months worth of content in 1 hour.

And this way you can have holidays, have unexpected days of and be ill without compromising on your visibility.

After all we want to run our own business to have complete freedom to do the things we love.

So I hope I have shown you why you need to content plan and how easy it can be.

I am now going to crawl back under a blanket and try to chill in the circus!

Take care
Carrie xx


P.S. Don't forget my 30 Minute Marketing Toolkit takes concepts like creating content and breaks them down into smaller manageable 30 minute tasks. You can purchase this here.
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