Let me ask you a question, do you have a marketing strategy?  (No judgement!)
Not a piece of paper or a file you have tucked away in a drawer, but a marketing strategy you actually use and refer to?

Now a marketing strategy does not need to be complicated, or a 100 page document that you take to investors. Think of it as a roadmap, flexible and easy to follow but also adaptable.

So what does a marketing strategy look like?
It shows you where you want to go, where you are now and how to get from A to B.  Let's break down the sign posts on your map.

1. Know Your Audience In the world of small businesses the first thing to do is to identify your audience, and keep checking in with them because their lives will change. Begin by identifying the needs, quirks, and aspirations of your potential customers. 

2. Goals: Your Business's Mission Set clear objectives for your business and work out which you can achieve through marketing. Whether it's conquering social media, luring traffic to your website, or boosting sales, these goals are your key places to visit on your map. Align them with your business goals and watch the magic unfold.

3. Choose Your Microphone- Oops, I Mean Marketing Channels
Not all marketing channels are created equal. Choose the platforms that resonate with your audience. Social media, family-friendly events, and community partnerships can be the way you show customers who you are. Think old school as well, go back to paper ads if they work! When I had a bridal shop I conducted research and found out paper ads were still super powerful.

4. Crafting Epic Messages
In a world full of noise, your business needs to showcase what it does and why it is great quickly! Develop a message that's not just a tagline but a rallying call for your audience. Showcase how your offerings solve their problems and fulfill their dreams. Cue the applause!

5. The Marvelous Mix of Marketing Tactics
Diversify your approach with a mix of digital magic, content that sells, traditional methods, and community building. A well-rounded strategy ensures you're the ringmaster of your business circus.

Benefits of This Cosmic Marketing AdventureNow, let's talk about the perks of embracing your marketing strategy :

1. Recognition of your brand 
A well-executed strategy makes your brand the star of the show. Increased visibility and recognition make you the answer your customers never knew they needed.

2. Mind-Reading Powers - Understanding Customer Needs
Through market research, you gain the ability to read minds—well, almost. You'll understand your customers' needs, creating a connection that feels almost telepathic. 

3. Budget Wizardry - Maximizing ROI
With strategic planning, you become a budget wizard, making every penny count. Expect a higher return on investment.

4. Shape-Shifter Skills - Adapting to Market Changes
In a world of constant change, your business becomes a shape-shifter. A dynamic strategy helps you adapt to market shifts and emerging trends, ensuring you stay one step ahead.

5. The Unfair Advantage 
In a competitive arena, your strategy gives you the unfair advantage. Stand out from the crowd by showcasing your unique strengths and delivering a message that's not just heard but remembered.

This strategic marketing approach isn't just a tool; it's what brings you business success. Embrace the fun, execute your strategy with flair, and watch your business soar to new heights. Let the adventure begin! Oh and if you need help with crafting a strategy get in touch today or learn more with the impact plan or the upcoming group strategy session. 

Last weekend I went to the garden centre and bought some daffodils for the garden. It feels as though spring is beginning to edge into being. I love the thought of a fresh renewed start, and it is the same for marketing.

Of course there are annual predictions of what you need to be doing, however by February we are starting to see what really has an impact. I want to share with you what I think will have the greatest impact this Spring.