How you can make sure your marketing message makes you
We all understand how important it is too make a good impression.
I read recently it takes 7 seconds for someone to form a first impression when you meet them- it seems crazy doesn't it?!
It's exactly the same when people see your business, whatever they see will impact the impression that they form of you.
Now although this can seem incredibly overwhelming, this can be used to our advantage. Because we can use this knowledge and create one sentence that will create the impression that we want to give our clients.
How? Through our marketing message.
This one magic sentence is all we need to influence how our customers see us, and it is really easy to create.
I have developed a 4 step system to help you create the perfect marketing message and I have created a video just for you, which explains it.
The video can be found here.
In the video I will teach you step by step how to create a marketing message that sticks in your customers mind, and tells them all the fantastic benefits that you bring to them.
Although I share a lot in the video, I have covered this topic in much greater detail as part of the Attracting Customers Bootcamp, so if you would like more information on the topic or further guidance then please have a look at the course here.
I would love to see your marketing messages and if you would like to share yours, please pop along to the facebook group and come and say hello.
In the meantime have an amazing week.
The answer is probably yes!
We all know the importance of working out our ideal customer.
Yet over the past week I have heard so many people say that they have tucked there Ideal Customer Profile away and have never used it.
Well I am a great believer in only doing things that will benefit your business. And I promise you that working out your Ideal Client will benefit you in so many ways.
Unless it is tucked away out of your mind.
You can use ideal client to make sure every decision that you make, is based on your ideal clients needs. This will help you attract them and sell to them.
So what your can ideal client help with:
1. How to price your products or services, because you will know how they value your product or service.
2. How to know when to introduce something new, because their needs have changed
3. How to promote your products or services because you know where they hang out.
This week I have done a video exploring everything to do with your ideal client, and you can find the video here:
So get your ideal client out of the drawer, pin it somewhere obvious and consider what they want every time you have to make a decision.
I would love to know how often you make decisions based on your ideal client, please share in the comments below.
P.S. Don't forget the ACB of Business will help you use your Ideal Client to attract more clients.
It's the New Year, and with the New Year comes resolutions.
However resolutions can sometimes bring overwhelm.
So many business owners feel excited to start a new year, and then a few days in feel overwhelmed as hitting those goals can seem bigger than Mount Kilimanjaro!
If you want to attract more customers is a new year's goal (and let's face it, for most of us it is!), then here are 12 things you can do in less than 1 hour to promote your business.
I would love to hear how you get on, or if you have any more ideas to promote your business quickly. Please share them below.
Don't forget take one small step every day to promote your business, and you will reach thousands more people within twelve months!