The answer is probably yes!
We all know the importance of working out our ideal customer.
Yet over the past week I have heard so many people say that they have tucked there Ideal Customer Profile away and have never used it.
Well I am a great believer in only doing things that will benefit your business. And I promise you that working out your Ideal Client will benefit you in so many ways.
Unless it is tucked away out of your mind.
You can use ideal client to make sure every decision that you make, is based on your ideal clients needs. This will help you attract them and sell to them.
So what your can ideal client help with:
1. How to price your products or services, because you will know how they value your product or service.
2. How to know when to introduce something new, because their needs have changed
3. How to promote your products or services because you know where they hang out.
This week I have done a video exploring everything to do with your ideal client, and you can find the video here:
So get your ideal client out of the drawer, pin it somewhere obvious and consider what they want every time you have to make a decision.
I would love to know how often you make decisions based on your ideal client, please share in the comments below.
P.S. Don't forget the ACB of Business will help you use your Ideal Client to attract more clients.
The marketing girl behind the scenes. Sharing marketing ideas, business tips and so much more.