Hand's up- who has worked out their ideal client?
If you have, when did you last work it out? I'm guessing it was a while ago.
So many of us start with good intentions- we work out our ideal client and use it for a while. Then we get swept up into the day to day aspects of business and it lie's in a drawer.
Well now is the time to open that drawer again.
Because life is changing at a rapid pace. And whenever there is a change you need to go back and revisit and create a client profile. We need to constantly understand our clients needs, because if we don't meet our clients needs, we won't have a business.
After all, marketing is about identifying, anticipating, and satisfying our clients needs, so it's so important to know who they are.
Your client is so important, and that's why this is one of the key ingredients within my marketing recipe.
What do you need to know about your ideal client?
In simple terms- everything. From who they live with, to their job and their aspirations. You even need to know where they go in their daily life, and who they meet.
Treat them as though they are a main character in a novel.
The more you know about them the easier you will find running your business.
You can create your ideal client based on a past client, your dream client, or even you at an earlier stage in life. It doesn't matter if they exist, it matters that you imagine them and understand them.
How do you work out your ideal client?
You can ask your audience; your clients( the ones that you've loved to work with), and you can conduct research online. It's really quite easy to do, but do your research.
If you need a template to help you understand your ideal client, you can get my Ideal Client Workbook here for £4.99
How can we use our ideal client?
Well, knowing your ideal client helps with so much in your business. It helps with:
Your ideal client can even help you create a message that brings customers to you.
Your ideal client can also help you develop relationships with customers and encouraging repeat sales and recommendations.
Why do we need to recap our ideal client?
Life is moving at such a crazy pace that changes are happening on a daily basis. People change, and as businesses, we need to be responsive to that change.
And if we can, we even need to anticipate the changes to understand what's going to happen and what our clients are going to feel and need before they actually do.
Creating an ideal client profile can help with this.
Now we are entering a time of inflation, and with the cost of living going up daily, it is so important to go back to your ideal client, and discover what their life is like right now!
Tell me, how often do you work out your ideal client?
Is it something you enjoy?
I remember putting it off for so long. However as soon as I had worked out my ideal client, everything was so much easier. And twelve months later my ideal client walked through the door- it was wonderful!
So spend some time today working out your ideal client.
If you would like some assistance with your promotions over the coming months, and help to identify where to promote and the message to share please don't forget to join me at the Perfect Promotions Masterclass on 15th September 2022! Learn more here.
In the meantime take care!
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