Latest Marketing News that you need to know

Every week as part of my email series I send out the top 3 must have marketing updates that actually impact small businesses, with tips on how to use them.

Here is this week's update:

1. Tiktok is set to be the biggest social media platform by 2025

Have you tiktoked yet? Are you a watcher or a TikTok star? 
The impact of TikTok is growing and the stats show more and more adults are using the platform. 70% of its users are aged 18-34. Therefore if you want an online presence it is important that you have a TikTok profile. 
The more I talk to people I realise there are two types of people- those who video and those who don't.
The good news is you can be on TikTok as a small business without filming crazy dance moves. You can simply share news, and tips and you will still get views.
If you hate making videos, treat Tiktok as another type of website, but with film.
If you love making videos, then go for it. Now is the time to be sharing them on tiktok and building your fan base!
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https://www.insiderintelligence.com/content/tiktok-set-surpass-facebook-daily-minutes-by-2025-but-ad-spend-hasn-t-followed#

2. Guerilla Marketing is back with a vengance

Guerrilla marketing can seem a little outdated and forceful, a bit like those car salesman.
However it isn't. It is a great marketing technique for businesses, regardless of budget.
Guerrilla marketing is a Marketing method designed to shock and surprise by promoting your business differently.
Some great examples I have seen of guerrilla marketing for small business include:

• Using strong visuals in a unique setting, for example advertising food in a workout room
• Creating a quiz at an exhibition with a prize for whoever makes it to your stand
• Placing your products or services in the background of daily life- for example pens or if you have a gift shop creating cardboard Christmas decorations with your logo on

When deciding on guerrilla marketing strategies think how can I surprise my audience? What is the opposite to what people expect me to do?

3. Are smaller influencers the way forward?

Evidence has recently shown that influencers with smaller followings are more popular than celebrities. This provides a huge opportunity for small businesses as smaller influencers have a higher engagement rate, and they captivate a niche audience with their content.
​There are many reasons for why smaller influencers are becoming more popular, smaller influencers are:

• relatable
• seen as trustworthy
• more creative

If you are looking at adding a new promotional method to your strategy maybe this is the time to explore influencers.

There are some great tips on influencer marketing here:
​https://sproutsocial.com/insights/influencer-marketing/