What i learnt from a 21 day challenge & the real way to get visible

You could do a challenge everyday

and for that reason, I have actually stopped doing most challenges I see. However 21 days ago a challenge popped up on my facebook feed, and I thought I'll give it ago.  My aim for the month has been to increase brand awareness so as a true marketer I thought I would give it a try.

For 21 days (actually 23 due to a few missed days) I have posted on facebook and instagram, sometimes sharing the content to Linkedin and Tiktok.

So let's look at the stats:
On Instagram:
New followers- 21
Accounts reached- 1719 (down 68.9%)
Accounts engaged- 72 (down 42%)

So statistically the reach was down on Instagram

On facebook my reach was up by 189.1% on my page. This is interesting as I have been mainly posting on my personal page.

In terms of tangible results what have I seen:

1. I have a lot more interaction on my posts, however I'm not sure whether this is just because I am posting more and showing a side of me that I don't normally share 
2. It has encouraged me to show a more human side to the brand which is always beneficial
3. It has given me new ideas for post topics
4. It has actually made me reassess what is working, and I am now debating closing my facebook group and focus on more regular posts on facebook, Instagram and Linkedin.
5. I have had some more client enquiries- however I am not sure if this is a direct result of the actions

Was it worthwhile?
Overall I feel the challenge was worthwhile and it has given me inspirations for future posts. It is always worth staying visible and it's encouraged me to post more consistently.

Is there anything better?
That's a hard question. I have also been exploring Linkedin and Tiktok in more depth which has helped raise awareness of my business, and there are definitely more views on Tiktok than facebook. 

Will I carry on?
Yes I will carry on being more visible, whether this is daily or three times a week. It has also encouraged me to share more about my personal life, and encouraged me to present 'work' posts in a different light.

The thing is being visible is important, however it still remains that my biggest source of work is through recommendations and connecting with people, instead of just showcasing on various social media methods. My focus will be on building those interactions with some visibility.