The answer is probably yes!
We all know the importance of working out our ideal customer.
Yet over the past week I have heard so many people say that they have tucked there Ideal Customer Profile away and have never used it.
Well I am a great believer in only doing things that will benefit your business. And I promise you that working out your Ideal Client will benefit you in so many ways.
Unless it is tucked away out of your mind.
You can use ideal client to make sure every decision that you make, is based on your ideal clients needs. This will help you attract them and sell to them.
So what your can ideal client help with:
1. How to price your products or services, because you will know how they value your product or service.
2. How to know when to introduce something new, because their needs have changed
3. How to promote your products or services because you know where they hang out.
This week I have done a video exploring everything to do with your ideal client, and you can find the video here:
So get your ideal client out of the drawer, pin it somewhere obvious and consider what they want every time you have to make a decision.
I would love to know how often you make decisions based on your ideal client, please share in the comments below.
P.S. Don't forget the ACB of Business will help you use your Ideal Client to attract more clients.
It's the New Year, and with the New Year comes resolutions.
However resolutions can sometimes bring overwhelm.
So many business owners feel excited to start a new year, and then a few days in feel overwhelmed as hitting those goals can seem bigger than Mount Kilimanjaro!
If you want to attract more customers is a new year's goal (and let's face it, for most of us it is!), then here are 12 things you can do in less than 1 hour to promote your business.
I would love to hear how you get on, or if you have any more ideas to promote your business quickly. Please share them below.
Don't forget take one small step every day to promote your business, and you will reach thousands more people within twelve months!
Wow, what a year.
Looking back over the past 12 months, I feel a complete mixture of emotions. I have had some of the most amazing highs, from starting my dream marketing business to seeing my son grow into a feisty 2 year old. I have also had some of my lowest moments, namely loosing my beloved Dad in June.
As always, I find December a brilliant time to reflect, accept and move on.
I wanted to share with you some of my own findings as I reflect on the rollercoaster year that was 2019.
1. Building a business- you will feel crazy at times. I have managed to turn a spark of an idea into a fully functional business. It has been manic. Over 6 months I have created a marketing business where I have impacted so many business owners and help them achieved their dreams.
2. The best marketing method is conversation and relationships. I believe the world is moving more and more online, just look at the importance of social media in the latest election. And because of this, we as humans are creating physical interactions and actual relationships so much more.
3. The experience is key for 2020. In todays online world everything is at your finger tips. But the businesses that will succeed are the ones that go the little bit further for their customers, and make them feel special.
4. Vanity. I have noticed vanity is still huge, especially with social media. However by showing up as you, you will make a huge impact in your circle and stand out from competitors.
5. Social is still important- in the right way. Social media is vital for getting in front of people, but only if you are use it for social interaction and selling.
6. Costs- keep an eye on your costs to make sure that your profits stay high. It is so easy to make a small mistake in your costings. To make sure that you get it right imaging you are employing people to do everything and base your costings on that.
7. Standing out brings in customers. This year I have tried organising events, social media marketing, web marketing and talks. The things with the greatest results- events and talks.
I am sure there is so much more to share with you, however these are the biggest takeaways I feel are worth noting from 2019.
Now I am off for a mince pie and glass of mulled wine, and I'll check back in 2020.